HELLO, FREDDY FINGER. GOODBYE, NON-WORKING SMOKE ALARMS.

“The smoke alarm was making too much noise, so we yanked it down.”
“It had a dead battery.”
Firefighters have heard it all and have seen the results firsthand. Non-working smoke alarms are a major contributor to fire-related death, injury and property damage in the US. Much of this loss can be avoided by a single act…put your finger on it! Working smoke detectors can and do save lives.

To prevent death and damage caused by non-working smoke alarms, Fire Prevention Campaigns were developed in a joint effort between fire departments, news media and Special Audience Marketing, Inc. The Freddy Finger campaigns remind the public of this easy way they can protect themselves, their families and communities.
 

FIRE PREVENTION CAMPAIGNS

"Put a Finger On It!”
The message is simple: Check fire alarms and their batteries and don’t disable them. Freddy Finger is the campaign’s central character, appealing to groups from young children to adults.

“Get Your Butt Out of Bed!”
Over 4,000 Americans lose their lives annually to tobacco and match/lighter- related fires. The ”Get Your Butt Out of Bed” campaign is designed to prevent people from smoking in bed, a leading cause of residential fires.

Both campaigns are designed to be personalized for individual fire departments, and have materials available to fit campaign budgets large and small. To order or inquire further, contact us.