"2002 was one of the worst years in Austin for death due to fire. Most of these could have been prevented if the smoke alarms were working. Special Audience Marketing, Inc. created the "Put a Finger On It” campaign to send the message about making sure your smoke alarm worked. Within just three months 9 people have credited the campaign with saving their homes... and lives." — KEVIN BAUM, Retired Assistant Fire Chief & Fire Marshal, Austin, TX

“Put a Finger On It!”
Smoke Alarms save lives. No doubt about it. Then why are so many smoke alarms disarmed—because they make too much noise—or the batteries are dead? "Put A Finger On It" is a fire prevention campaign to remind people to make sure their smoke alarms are working.

“Get Your Butt Out of Bed!”
Over 4,000 Americans lose their lives annually to tobacco and match/lighter-related fires.  Most of these fires take place in residential structures.  The ”Get Your Butt Out of Bed” campaign is designed to prevent people from smoking in bed, a leading cause of residential fires. 

Both campaigns are designed to be personalized for individual fire departments, and have materials available to fit campaign budgets large and small.  To order or inquire further, contact us.